Archive for the ‘affiliates’ Category

How not to name your brand

In honor of 80%20 Shoes, signs you’ve chosen a bad brand name for your shoes, in the age of Google:

Your name contains a URL entity.  When you put %20 in the URL it represents a space character.  Oops.  If your name doesn’t URL encode to your name, you’re doing something wrong.
When someone enters your name [...]

10 Steps to a Better Data Feed

Here at StyleFeeder we work with a staggering number of merchant data feeds from affiliate networks and other partners.  The data quality of these feeds varies quite a bit, sometimes by sins of commission (data where it doesn’t belong), sometimes by sins of omission (leaving out important information).  In an effort to get the word [...]

Updating Your Web Store? Don’t Do This!

The backstory
We work with a lot of web stores here at StyleFeeder, both in terms of user-added links and also by importing affiliate data feeds.  There are literally thousands of these, of varying quality, and we import a good number of them and load them regularly to keep the product listings up to date.
When dealing [...]